Or you can say it with the Extra Bold if it’s really intensive and passionate, you know, and it might work.” And you can say it with Helvetica Extra Light if you want to be really fancy. Massimo Vignelli: “You can say, “I love you,” in Helvetica. The meaning is in the content of the text and not in the typeface.” Wim Crouwel: “Helvetica was a real step from the 19th-century typeface… We were impressed by that because it was more neutral, and neutralism was a word that we loved. “ It’s like the butter on bread,” believes Muller.Īdrian Frutiger believes “Helvetica is the jeans, and Univers the dinner jacket. Helvetica is a font used by both the big corporations, and the small make-up shops or fast food chains. Muller believes that the font has a “modern attitude” that comes as a response to the aesthetical premises from the 50’s-60’s.
He published a book called “Helvetica: Homage to a Typeface.” Moreover, he donated a set of the first inscriptions of the font to the Modern Art Museum in New York. Lars Muller is one of the most dedicated to the font.
Helvetica is so appreciated that some people decided to dedicate it books. Its lines are clean, equall, and has a faded geometrical shape that doesn’t “scream” for attention. There are versions of the font for different alphabets: Latin, Cyrillic, Jewish or Greek. It has very clear lines and characters, it looks like a very serious typeface,” says Frank Wildenberg, managing director of Linotype, the German firm that owns the font. The font doesn’t have an expression of fashion. Helvetica comes from natural design forms. It is the most used font in the world in all areas of work, being called the font of the twentieth century. Helvetica turned 50 years in 2017 since its creation in 1957 by Max Miedinger and Eduard Hoffman, from the Haas Type Foundry Institute in Muenchenstein, Switzerland. That’s why, notorious companies such as Orange, American Airlines, Royal Bank of Scotland, Panasonic, Zanussi, Lufthansa, or Toyota, use this font when displaying their names. The psychologists say that the first messages transmitted using Helvetica are: you won’t lose your plane you’ll make it in time at the destination your money is safe if you use our services we won’t open the package everything will be ok. The font is very legible and it can be purchased on many websites for about $40. Linotype, the company that owns Helvetica has released an improved version of the font in 1983, Neue Helvetica. Its first rivals in the world are Times New Roman, Baskerville, Gill Sans, and Verdana. Its name comes from the Latin name of Switzerland, Helvetia, and it is also known by the name of Swiss 721 BT. It was initially named Neue Haas Grotesk, and it received the name Helvetica in 1960. Helvetica was created as a completion of an older one called Akzidenz Grotesk, which was created in 1896. Other fonts are modern, with more abstract shapes and less organic, such as the one presented below. Some are called classic fonts, and their shape looks very much like the calligraphic hand writing. So did the typographic techniques which, in 1880, have evolved into the automatic printing.įrom the beginning of the 15th century to the present, thousands and thousands of fonts families have been designed. From that moment, the families of fonts started making their way into the world and they have been evolving ever since. Five hundred years later, Johannes Gutenberd invented the typographic press using Bi Sheng’s idea of mobile letters.īack then, the letters were poured into matrixes and assembled in shapes, and after they were used, they were given separate boxes so that they can be reused any time. An organic and geometric work that has revolutionized the writing in the western world. Let’s find out!Īpproximately 1000 years ago, the Chineseman Bi Sheng invented the mobile letter. Are you curious to find out how many hate it and how many love it? So am I. Do people still use Helvetica? Today, we will see what designers say about the notorious font.
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